How Important Are Google Reviews?

Posted on 2021-09-12 14:06:17

Display Google Reviews on your website

We asked the question "How important are Google Reviews?" because after your website they are perhaps the most important element of establishing and promoting your Companies Brand on the search engines, especially Google Search results.

Obtaining and maintaining your company Google reviews should be considered to be part and parcel of any local SEO or local search engine optimization process of ranking your business website for local search results in your specific area. By obtaining new and fresh reviews it allows your business to show up on google my business maps, display your contact information, business name, address and phone number and ratings from your existing customers and also the URL of your business website.

The Local SEO-promotion strategy of your online business is associated with the correct use of keywords with reference to the city or district in which your company or service is based. According to recent statistics, the number of requests indicating the location of your business is associated with the correct use of keywords and the number of requests indicating the location of a business has increased over two years by 90%, with 28% of them ending in conversions.

This is important information to take on board because it outlines to any business how important the proper use of Keywords is to a companies branding, and the importance of obtaining reviews to constantly reinforce the respect and confidence your past clients in evaluating the product or services which you provide.

Most SEO experts will talk about tricks that they can deploy which are aimed at improving ranking in local SEO and increasing sales. However, don't be fooled by the jargon and doubt that many of them will try to instil in your mind in an attempt to get you to use their services to improve your site's ranking in the search engines.

The most important and valuable way to gain a sustainable increase in your companies branding is by getting your past clients to endorse you! For every good review you receive, you will be rewarded with more exposure and more traffic to your website which in turn will increase your ranking on the search engines.

One important fact about reviews is that they are ALL unique, and any SEO expert worth his salt will understand that the Search engines just LOVE unique and relevant contact about a service, brand or product. Why? because it also gives them the opportunity to promote themselves!

Adding contact information and location information users are interested in and finding the necessary stores or organizations as close as possible to them is what people are searching for when they are using the search engines, so they want to be able to get that information as quickly and easily as possible.

Typically, when searching by this principle, customers enter local keywords, and because Google search is "Local" centric, companies located in their region fall into the higher search results. So Google has over the years developed a strategy of showing their adverts as the first few results, followed by what is known as the "Map pack", so the trick is to get YOUR company as high in the results as possible, and also in one of the top 3 results in the "Map Pack"!

Google my business optimization helps you to achieve all of the above.

Google My Business is a free tool provided by Google that helps optimize your companies Brand in the google maps pack. So, they want YOU to use it. Why? once again the answer is simple, they also gain exposure by helping YOU to get organised in a way which they want so that they can manipulate the search results thanks to the fresh and relevant information YOU are going to supply them with!

Registering an online store in google my business is a powerful ranking factor and in this day and age, it would be considered to be a prerequisite for attracting local users. The setting up of a well-filled and constantly updated company profile in your GMB encourages the trust of potential customers and indeed existing customers who quite often return to read any new comments.

Furthermore, when filling out an account with information about the company, you should arrange it for your corporate identity as if you are a major provider in that sector. Why? because one day you may be, and you should always strive for better, so let's start as we intend to continue and progress and grow.

You should add a high-quality cover image, remember, you are trying to create a good impression and poor images do not instil confidence, the same applies to your company logo, pictures, description of services or goods, publications or promotional offers, remember that first impressions are extremely important. High-quality catalogues and review sites are important SEO optimization tools.

If you follow the above points and then begin some social activity to encourage your past and potential clients to subscribe or "Follow" you should be your next course of action. Thanks to authoritative links to your site which social accounts can bring to your Brand, the amount of organic traffic will gradually begin to increase significantly.

Embed Google reviews on any website

Because Google loves what consumers love, it gives favour to listings with plenty of positive reviews. When you create a listing on google local maps, your brand is automatically opened to reviews. However, this doesn’t necessarily mean the appraisals will come flooding through. To gain a substantial selection of reviews on your google maps listing, you must be proactive in requesting reviews and responding to them.

Responding to a review will make your customer feel acknowledged and appreciative of your attention. This way more and more people will consider spending time on writing reviews worthwhile.

This habit also creates a positive impression on new customers. They feel that the company cares and values its customers’ opinions. Plus, responding to both positive and negative google reviews shows Google that you paying attention to your GMB account and your clients will appreciate your responses. By being thankful and polite in your tone you also show that you empathise with your clients which again encourages positive reactions, and sometimes turning extremely negative reviews into positive outcomes shows others that customers are important to you. You should always strive to satisfy a client's needs and concerns by following through to a positive outcome, not only for the client's satisfaction but for your companies own Brand Building.

Studies show that 84% of people trust online reviews as much as recommendations from their friends and family members. When you highlight positive reviews and respond to them in a personal manner, you leverage their power.